How to Create Cohesive Instagram Aesthetic

To create a cohesive Instagram aesthetic, it’s important to have a clear vision in mind. First, choose a color palette that complements your personal brand and includes 2-3 consistent colors. Then, pick a theme for your profile, whether it’s minimalist, bohemian, or vibrant. Consistency is key, so stick to your chosen theme throughout your posts. Use natural lighting and stick to a consistent editing style to create a cohesive look. Post regularly and use editing apps like VSCO or Lightroom to achieve a consistent look. To plan out your feed, use apps like “Preview”. By following these tips, you can create an Instagram aesthetic that not only looks great but helps you maintain an engaged and growing follower base.

1. Choose a color palette

When creating an aesthetic for your Instagram feed, it is important to choose a color palette that complements your personal brand. This will help create a more professional and consistent look for your feed. Stick to using 2-3 colors that work well together and consistently use these colors in your posts. This will help unify your feed and make it more visually appealing to potential followers. Remember to keep in mind your personal brand and choose colors that reflect it. Using consistent colors will help your feed stand out and make your content easily recognizable to your followers. So, take your time in choosing your color palette and make sure it reflects your personal brand.

2. Pick a theme

If you want your Instagram profile to stand out among the millions of others, you need to have a cohesive aesthetic. Choosing a theme for your profile is a great way to ensure your photos have a consistent look and feel. Whether you prefer a minimalistic approach or a bohemian vibe, pick a theme that aligns with your personal brand and stick to it. By doing so, you can create a visually appealing profile that your followers will love. However, keep in mind that consistency is key. Make sure every photo you post follows your theme and complements the overall look of your profile. Remember, a cohesive aesthetic will not only attract new followers but also help you maintain your current ones.

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2.1 Use consistent lighting

When it comes to creating a cohesive Instagram aesthetic, lighting is a crucial element to consider. Lighting can dramatically affect the look of your photos, so it’s important to use natural light whenever possible. If you’re taking photos indoors, try to position yourself near a window to take advantage of natural light.

In addition to using natural light, it’s also essential to stick to a consistent editing style. Choose an editing app or software that you’re comfortable with and use it to edit all of your photos in a similar way. This will help create a unified look in your feed. Don’t be afraid to play around with exposure, contrast, and saturation, but remember to use the same style for all of your photos.

By following these lighting and editing tips, you can create a photos that look consistent and professional. This will help you maintain an engaged and growing follower base on Instagram.

2.2 Stick to a consistent composition

When it comes to creating a cohesive Instagram aesthetic, consistency in photo composition is essential. Whether it’s centering your subject or sticking to the rule of thirds, it’s important to maintain a consistent style throughout your feed. This means choosing a composition style and sticking to it for all of your photos. Not only will this make your feed more visually appealing, but it will also help you establish a recognizable brand identity.

One way to achieve consistency in composition is to use a grid overlay when taking your photos. This will help you align your subject and ensure that your photos follow a similar composition style. Additionally, pay attention to the background and negative space in your photos, as these elements can also affect the overall aesthetic of your feed.

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Overall, when it comes to creating a cohesive Instagram aesthetic, sticking to a consistent composition style is just as important as choosing a color palette or a theme. By paying attention to the details and following these tips, you can create a visually stunning feed that attracts and retains a loyal following.

3. Post consistently

Consistency is key when it comes to maintaining a cohesive Instagram aesthetic, and posting regularly is a crucial part of that. Aim to post at least once a day to keep your profile active and your followers engaged. However, it’s important to find a posting frequency that works for you and your schedule. If you find it difficult to create content every day, consider planning out your posts in advance or using apps to schedule your content. Remember, quality is just as important as quantity, so focus on creating high-quality content that aligns with your overall aesthetic and brand. By consistently posting appealing and on-brand content, you’ll keep your followers engaged and attract new ones to your profile.

4. Use editing apps

If you want to take your Instagram aesthetic to the next level, using editing apps is a must. These apps, such as VSCO or Lightroom, allow you to make adjustments and apply filters to your photos consistently across your feed. By using the same editing style on all of your photos, you can achieve a cohesive and polished look.

Editing apps also offer advanced features like color grading and selective adjustments, which can help you achieve the exact look you want for your photos. With these apps, you can bring out the best in your photos and make them more visually appealing to your followers.

To make the most of editing apps, take the time to learn how to use their features effectively. Experiment with different filters and adjustments to find the perfect combination that works for you and your brand. By using editing apps in combination with the other tips outlined in this article, you can create a stunning and cohesive Instagram aesthetic that will keep your followers coming back for more.

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5. Plan your feed

If you want to create a cohesive Instagram aesthetic, planning your feed is crucial. Using apps like Preview can help you see how your future posts will look alongside your current ones, and make sure that your theme and color palette are consistent across your entire profile. Preview also allows you to rearrange your posts and schedule them in advance, so you can make sure that you’re posting consistently and keeping your followers engaged. Additionally, you can use Preview to create custom templates and filters that match your brand and style, giving your profile a unique and professional look. By using tools like Preview, you can take your Instagram game to the next level and create a beautiful, cohesive feed that stands out from the crowd.


By following these tips, you can create an Instagram aesthetic that not only looks great, but also helps you maintain an engaged and growing follower base.

Creating a cohesive Instagram aesthetic is crucial for building and retaining a loyal followership on the platform. By choosing a color palette, selecting a theme, using consistent lighting and composition, posting regularly, and utilizing photo editing apps and planning tools, you can create a visually pleasing feed that reflects your personal brand and engages your audience. By following these tips, you can establish a consistent and recognizable visual identity that not only looks professional but also fosters a connection with your followers, setting the foundation for long-term growth and success on Instagram. So, take the time to curate your feed and put effort into creating a cohesive Instagram aesthetic – your followers (and your personal brand) will thank you!

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