Top Instagram Trends to Watch in 2022

Instagram has become one of the most popular social media platforms, with millions of users around the world. As we approach 2022, it’s important to keep an eye on the latest Instagram trends and make sure your brand stays ahead of the game. Here are five trends to watch out for:

  • Immersive Content: Instagram users want to be fully immersed in a brand’s world, and immersive content is the way to do that. This can include 360-degree videos, AR filters, and more.
  • Influencer Fatigue: Brands will move away from influencer marketing and focus on building relationships with their own customers in 2022.
  • Instagram Reels: Reels, Instagram’s short-form video feature, will continue to dominate the platform, with more and more brands using it to create engaging content.
  • Vertical Video: Vertical video will become the standard for Instagram content, and brands will need to adapt to this format to keep up with the latest trends.
  • Social Shopping: Instagram’s shopping feature will continue to grow in popularity in 2022, with more brands using the platform to sell their products directly to customers.

With these trends in mind, you can create a strategy that will help your brand succeed on Instagram in 2022. By staying up-to-date with the latest features and formats, you can attract more followers, increase engagement, and ultimately drive more sales for your business.

1. Immersive Content

Immersive content is the latest trend on Instagram that users are eagerly looking forward to. Brands are now focusing on creating immersive content to keep their audience engaged and interested. This type of content can be delivered through different means, such as 360-degree videos, virtual tours, or AR filters.

Users are looking for more interactive experiences on Instagram, and immersive content provides just that. By immersing the viewers in a brand’s world, it creates a sense of belonging and connection with the brand. As a result, more and more brands are exploring this new popular trend to create lasting connections with their audience.

Creating immersive content requires creativity and ingenuity. Brands are being challenged to think outside the box to deliver a seamless and highly interactive experience for their audience. Immersive content will continue to gain traction in 2022, and brands need to keep up with the trend to stay relevant in the competitive world of Instagram.

2. Influencer Fatigue

As the world becomes more aware of influencer marketing, and its potential pitfalls, brands are starting to move away from this model and focus on building relationships with their own customers. In 2022, we will see more and more brands creating their own content and building their own communities, rather than relying on influencers to promote their products. This shift towards authenticity will help brands to establish stronger connections with their customers and create more meaningful engagement.

At the same time, brands will need to be careful not to lose sight of the power of influencers altogether. Influencers with authentic connections to their audiences will continue to be valuable marketing tools, as long as they are used in the right way. Brands will need to think carefully about the influencers they work with, and ensure that their values align with their own.

3. Instagram Reels

Instagram Reels is already a popular feature that allows users to create short-form videos set to music or audio. In 2022, the platform is expected to continue dominating the short-form video market, with more and more brands using the feature to create engaging content. As a brand, it’s essential to incorporate Reels into your social media marketing strategy to keep up with the latest trends and reach a broader audience.

One significant advantage of using Reels is that it allows brands to showcase their products in a fun and creative way. By using music and video effects, they can make their content more engaging and increase brand awareness. Another benefit of using Reels is that the platform rewards high-quality content with more visibility, so it’s an excellent opportunity for brands to improve their Instagram presence and attract more followers. Overall, Instagram Reels is a trend to watch in 2022, and brands should start incorporating this feature into their social media marketing strategy sooner rather than later.

4. Vertical Video

Vertical video is becoming increasingly popular on Instagram, and this trend is expected to continue in 2022. Brands will need to adjust their content to fit this format, as viewers prefer the ease of using the vertical orientation on their mobile devices. The benefits of vertical video include increased engagement, as well as the ability to create stunning visual experiences.

To stay up-to-date with the latest Instagram trends, it is important for brands to invest in vertical video content creation. This format is ideal for showcasing products, services, and experiences in an aesthetically pleasing and engaging way. Whether it’s a fashion brand showing off their latest collection or a travel company highlighting a beautiful destination, vertical video is a powerful tool that can be used to connect with followers and build a strong online presence.

Overall, vertical video is a trend that brands cannot afford to ignore. By adapting their content to this format, businesses can stay relevant and attract new audiences on Instagram. So, get ready to embrace vertical video and start creating engaging content that resonates with your followers!

5. Social Shopping


Social shopping is not a new trend in the world of e-commerce, but it has gained a lot of momentum on Instagram in recent years. The Instagram shopping feature allows brands to showcase their products directly to potential customers, making the shopping experience seamless and convenient. In 2022, we can expect more brands to capitalize on this trend and use Instagram as a primary platform for social shopping.

With the increasing popularity of social shopping, Instagram has made significant updates to their shopping feature, including the ability to tag products in posts and stories, and the addition of a shopping tab on the Explore page. These updates have made it easier for brands to reach customers and for customers to find and purchase products they love without leaving the app.

As brands continue to prioritize social shopping on Instagram, it’s essential to note that customers prefer ethical and sustainable brands. Brands that prioritize social and environmental responsibility are more likely to win over loyal and long-term customers. So, it’s crucial for brands to consider ethical and sustainable practices when creating their social shopping presence on Instagram.

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